LOVE AAJ KAL- CHANGING DYNAMICS OF RELATIONSHIPS AND V DAY CELEBRATIONS

Heart-shaped balloons, bouquets, and roses- you must have spotted these lately at the traffic signal or your nearby market coz it's non-other than Valentine’s week with sugar, spice, and everything nice (but in color red of course). 

Celebrated on 14 February across the globe in remembrance of St Valentine who, as the tale goes, would help unite couples. Basically what a swipe on your phone does today was done by this gentleman in the 3rd century.

Indeed technology has played a huge role in not just how Valentine’s day is celebrated but relationships themselves have transformed over the years. From finding your date online to sending e- gift cards, even going on virtual dates- technology has made it more accessible, or is it mere self-centered ‘convenience’? The butterflies of meeting someone special in person and the romance of handwritten letters (my personal favorite) is missing these days as that ‘personal Midas touch’ seems to fade away.

Social media exerts a great influence on relationships. Those insta stories can cause all those scrolling through their feeds in pajamas at home to feel lonely or left out. It harms relationships by causing insecurity resulting from an unsaid competition to be the most romantic and happy couple.

The day has definitely been commercialized. Spending huge amounts on fancy gifts have become the norm as couples succumb to marketing strategies. A fancy candlelight dinner harms no one as long as you are doing it for yourself and not your followers.


We need to remember that Valentine is essentially a day to celebrate love above anything else and love can be celebrated in the most simplistic ways. It’s the essence of humanity and knows no barriers of caste, class or gender. But most importantly, this Valentine’s day, FALL IN LOVE WITH YOURSELF! Pick a sexy outfit or slip into sleazy pajamas, binge on some exotic dish, or binge on DDLJ- whatever be your pick to go on a date with your real self.

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